Mdundo Launches Festive Season Campaign Across Africa

Mdundo, Africa’s leading music download platform, has officially launched its highly anticipated Festive Season Campaign—bringing music lovers across South Africa, Kenya, Nigeria and Tanzania a vibrant December experience filled with playlists, DJ mixes, artist highlights, and exciting engagement activities.

This year’s campaign is all about celebration, culture, and community uniting audiences through music that captures the heart of the festive season.

South Africa: Curated Playlists, Local Sounds & Ultimate Holiday Vibes

In South Africa, Mdundo has partnered with Trioblaze, one of its key content providers, to power a festive experience built around authenticity, local sound, and the spirit of celebration.

The campaign introduces the ultimate holiday playlists, featuring music perfect for family gatherings, road trips, backyard braais, house parties, and those unforgettable late-night December moments. South Africans can enjoy playlists packed with trending hits and genre favorites—from Amapiano and Afro-pop to House, Gospel, Afro-soul, and rising breakout artists shaping 2025.

With this partnership, Mdundo aims to spotlight local voices, elevate the music discovery journey, and deliver the most trending songs and emerging talents of 2025, giving fans nonstop entertainment throughout the holiday period.

Kenya: Safaricom Shangwe @25, Fan Challenges & New Mix Experience

Mdundo has launched an exciting Festive Season Campaign designed to elevate music discovery and listener engagement throughout December. The campaign features a refreshed lineup of curated DJ mixes, artist spotlights, countdown content, and interactive fan challenges that tap into the energy of the holiday period. By offering tailored festive playlists and spotlighting East African artists, Mdundo is creating a vibrant soundtrack for road trips, family gatherings, parties, and everyday celebration moments across the season.

A key highlight of this year’s campaign is its integration with Safaricom’s Shangwe @25 anniversary promotion through the Mdundo Mix Bundle. Users who dial 54439# to download festive DJ mixes earn entries into the nationwide draw for a chance to win 1 million Kenya shillings, further boosting participation and mix uptake.

With an emphasis on engagement, storytelling, and community connection, the campaign aims to deliver over 1 million in reach while rewarding fans and strengthening Mdundo’s position as a leading music platform across the region.

Tanzania: Dance Challenges, DJ Mixes & Community Celebrations

The December holiday season in Tanzania has officially kicked off with Mdundo’s end-of-year social media campaign, which launched on December 1st and will run through December 31st. The campaign is designed to create a shared festive experience where artists and fans come together to vibe, celebrate music, and enjoy the spirit of the season. At the same time, it aims to boost reach and engagement across platforms while spotlighting a diverse range of artists.

To keep the energy fun and dynamic throughout the month, the campaign features holiday-themed DJ mixes curated specially for the season, exciting dance challenges on TikTok with prizes up for grabs, and collaborative social media posts that bring fans even closer to the artists they love.

Overall, the campaign is all about celebrating the holiday season together and making December feel like one big musical experience for everyone.

Nigeria: Detty December Soundtracks, Legendary Collaborations & Giveaways

In Nigeria, the campaign kicks off by powering the soundtrack to the legendary "Detty December" with an explosive series of exclusive DJ mixes. Understanding that December in Nigeria is a marathon of concerts, parties, and reunions, Mdundo has partnered with two of the industry's most influential forces to craft the perfect sonic backdrop. Special mix collaborations have been curated with Mr Eazi’s emPawa Africa, highlighting the continent’s hottest new wave of Afro-fusion talent, and the iconic Chocolate City, serving up classics and anthems that define the era. To add to the festive cheer, Mdundo Nigeria is running a Christmas Goody Bag Giveaway, where active users and social media participants stand a chance to win bundles of premium gifts, blending the joy of music discovery with tangible seasonal rewards.

Ghana: Christmas Classics, Artist Salutes & Festive Giveaways

In Ghana, Mdundo is tapping directly into the soul of the season with dedicated Christmas mixes celebrating the nation's most iconic holiday anthems, from timeless highlife classics to modern Afrobeat Christmas hits. Alongside this nostalgic soundtrack, the campaign is preparing for the much-anticipated Mdundo Wrapped by spotlighting and saluting Ghanaian artists for a spectacular year of music. To spread extra cheer, we're running a special "12 Days of Christmas" giveaway, with daily rewards for our fans—so keep an eye on Mdundo Ghana; your favorite Christmas tune could come with a wonderful surprise.

A Pan-African Celebration of Music

With unique country-focused strategies and a shared mission to connect fans with music they love, Mdundo’s Festive Season Campaign is set to drive massive engagement, create meaningful cultural moments, and shape the December soundtrack across Africa.

Whether you're dancing to Amapiano in Johannesburg, vibing to Bongo Flava in Dar es Salaam, or streaming the latest Gengetone tracks in Nairobi—this festive season, Mdundo has the beat.

Download. Vibe. Celebrate.

December starts with music — December starts with Mdundo.